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This web site has the following in the web page, "This is where its at in Australia." Our analyzers noticed that the web page also stated " Darren has studied extensively with Hammond masters Dr." The Website also said " Lonnie Smith and Tony Monaco, and wrote his undergraduate thesis comparing the styles of Jimmy Smith and Larry Young. The Darren Heinrich Trio is a classic Hammond Organ combo - OrganGuitarDrums. The musics emphasis is groove, with equal parts tradition and innovation. Original music by Darren forms a significant part of the bands repertoire in addition to standards and blues." The website's header had darren as the most important optimized keyword. It is followed by heinrich, jazz, and organ which isn't as highly ranked as darren. The next words dazzjazz.com uses is piano. hammond was included and will not be understood by search engines.